Lynnis Woods-Mullins

Podcast Episode 003 – Lynnis Woods-Mullins – How To Avoid Entrepreneur Burn-Out

Ep003 – Lynnis Woods-Mullins

Gerri:    Hey everyone! I hope everyone is doing well out there. I always have to talk about the weather here in Houston because it is so wishy-washy around here. But it is awesome today so I am happy. And that’s a good thing.

We’re going to dive right into it – you know how we do. I have a really special guest here today. This is a woman that I have known virtually for nearly three years. Although we have never seen each other face-to-face live – we were just talking about how funny that was – we are sisters in spirit. She is my prayer warrior, my prayer partner and we’ve really gone through some crazy seasons together. It’s really an honor for me to interview her today and to have her on my show. I was on her show well back, but now it’s my turn. We’re going to share some great information with you today.

Let me tell you a little bit about Lynnis Woods-Mullins. She is a mind, body and spirit holistic living expert for women over 40. Lynnis is also a talk show host, speaker and founder of Wellness Women 40 and Beyond and PraiseWorks Health and Wellness. At the age of 51, Lynnis decided that after 25 years in the field of Human Resources – she was an HR – as a professional and manager, it was time to make a change. Lynnis made a decision to pursue her true calling which is holistic education.

Lynnis’s main mission is to educate women over 40 on the importance of achieving total wellness for the mind, body and spirit through living a holistic lifestyle. That’s the whole body.

Lynnis, welcome. Thank you so much for being on my show today!

Lynnis: Thank you, Gerri, for inviting me. It’s always wonderful to get a chance to talk with you and to share information and good advice and just good fellowship. It is great to be here today.

Gerri:    Thank you. I let Lynnis know that a little bit of my audience may be new entrepreneurs. They may not be brand-new but maybe getting their internet business set up and going. They may have been on it for two-three-four years. We don’t talk so much on the advanced levels sometimes – entry-levels.

One of the things I wanted to talk about today and ask Lynnis if she would talk to us about this. And this goes for men and women, mind you. I wanted to talk about what entrepreneurs can do to avoid burnout and all those other things that cause stress and middle anguish, so that ultimately your business is striving and so that you are not physically getting so beat down that you’re not doing the best you can for your business. That’s the direction we’re going in today.

Lynnis, I don’t have a specific question, but you know what we’re going to talk about. So if you’d like to talk freely about what entrepreneurs can do to save their businesses by focusing on their mind, body and spirit?

Lynnis: Yes, I’d love to do that. I certainly can relate to that, because I’m an entrepreneur myself. When I first got started being entrepreneur, I quickly realized that one of the things that I needed to do in order to stay motivated and in order to stay focused and have clarity of thought was to make sure that I put myself on the front burner and not on the back burner.

Historically, what happens to a lot of us, especially as we’re starting a business as entrepreneurs we get behind that computer and sometimes it might even feel like we’ve been somewhere, but the reality is we’ve been sitting behind that computer for hours. You might get up to go to bathroom, maybe eat or have a drink of water, but we haven’t really removed ourselves from that environment.

One thing I would really want to encourage everyone to do is to make sure you keep putting yourself on the front burner when it comes to your health, and get away, push back from the computer and get away, go outside.

You know that sounds crazy. You say “Why, I go outside all the time!” But I mean, make it a priority. Get outside. Get that sunshine if you live in a sunny place. It’s really important because of the vitamins and the other nutrients that come from the sun, that free-flowing oxygen in your blood system, because your blood needs to be rejuvenated and the oxygen is energizing and rejuvenating. It wakes up your brain, which is so important.

I just recently wrote about this, because I have a new course coming out “Wellness for entrepreneurs” and I talk about a lot of these things in terms of what you need to do to keep your brain awake. One of the things I talked about is when you take a walk in nature – because I don’t want you to just get outside, I want you to take a walk. I know that it seems like “Oh my gosh, I don’t have time. I have to do this, I have to do that.” But if you don’t start doing these kinds of things right now as you’re starting your business or if you’re in a really busy time, you won’t start doing this.

Eventually, your neglect of yourself is going to start showing out in terms of your work product. You’re not going to be as clear, you’re not going to be as focused, you’re not going to be as creative. You’re going to be more stressed. And that’s going to enter in a whole other palette of things that you don’t even want to go there with.

All you need to do is to just get on the front burner, get outside and start doing these brisk walks. One of things about being out in nature that is really great, and I’ve just read about it the other day – there is a chemical that is produced by plants that helps to keep them from rotting and it also helps to keep them from succumbing to all the insects or things that bite them. That particular chemical is also good for humans. It’s good for our immune system.

One of the reasons why you want to have plants in your office and definitely plants in your home, and also getting out in nature is because of this chemical. The reason why the immune system is so important – of course, you don’t want to get sick – but the other thing is that being entrepreneur can sometimes be stressful. Let’s face it. Regenerating our own prospects. That can be stressful especially is you’re first getting started.

Stress inevitably beets down the immune system. If you want to find a way to fortify your body and fortify yourself in terms of being clear thinking, get outside, go for that walk, get the sunshine, expose yourself to the good chemicals of the trees and the plants around you and boost your immune system. I would say that’s probably one of the number one things.

Number two, I think it’s really important when it comes to being an entrepreneur staying well is make sure you’re staying hydrated. I don’t mean by soda and coffee. We’ll get to coffee in a minute, and the soda, too. I’m not talking about that. I’m talking about water. Good filtered water, spring water, bottle water. The rule of thumb in terms of how much water do you drink is to drink half your body weight. If you’re 150 pounds, that means you would drink 75 ounces of water. People would say, “Oh my God! That’s too much water! I can’t stand the taste of water. I could never do that.”

But here is what I do, and it really helps me make sure I get the water. First of all I find a nice pitcher that I can put a lot of ice in and water. I also put in my water lemons, limes, cucumbers – all the stuff that’s really good when it comes to detoxifying your body. You want to stay detoxified, because you don’t want to be having anything that slows down your processes in your organs, but also your brain.

Water is very good for the brain, because it’s 90% water. When you’re dehydrated, when you’re not replenishing that water in your body, the first thing that begins to suffer is your brain. Overtime, you’re not thinking as clearly, you’re nodding off a little bit. Sometimes you get cravings for something, and you’re not even really hungry. A lot of times that’s because you’re dehydrated.

You put it in that pitcher and you fill up an 8-ounce glass of water. And you drink one 8-ounce glass of water per hour that you’re sitting there. Because many of us work more than eight hours a day as an entrepreneur. Let’s be honest – I work 12-13 hours. You’re working 12 hours and you’re drinking 8 ounces an hour, 12 hours a day. How much is that? That’s 96 ounces. You think, “I couldn’t possibly do that”, but you’d be surprised.

Drink water with your meals, drink water with your snacks, take water with you wherever you go. You’re doing yourself a favor. Not only are you helping your brain in terms of being more clear, and detoxifying yourself in terms of your liver and all the toxins that we expose ourselves to, but you’re also helping your metabolism.

Another thing that happens as entrepreneurs – we don’t get up doing exercises much. Because why? We’re focused on making our first million, doing all this other stuff and we don’t do exercises much. So you find yourself maybe finding the bulge a little bit. Water helps to flash out that fat and to speed up your metabolism. It’s a great way to keep things going when you aren’t working out as much as you might want to.

That brings me to something else that I know we, as entrepreneurs, don’t do enough of and we really need again to put ourselves on the front burner. That is we’ve got to get enough rest. Being sleep-deprived overtime will impact your business. If you find yourself sitting in front of your computer and you’re clicking here, and clicking there, and nothing is getting done, and you know your productivity isn’t where it needs to be, the reason more than likely is you’re not getting enough rest.

You need to give your brain a chance to recover it. You need to give your body a chance to shut down totally so that it can repair itself, and wake up, and serve you to the utmost when you’re refreshed.

Currently, Gerri, I have an intern in Russia – I’m up every morning at around 3:30 am. That means that I really need to be in bed by 7, 8-9 o’clock at the latest. The reason why I say I need to go to bed early is not just because of the amount of hours. You can do 8 hours of sleep and still not be rested.

The reason being is if you go to bed too late, your body clock gets off and doesn’t get into that deep sleep. If you are going to bed at 11 o’clock and sleeping until 9 o’clock, you’re still not getting that deep sleep rest, because your body gets into this deepest sleep between 1:00 and 2:30 am. And if you’re going to bed at 11:00 pm, it’s not giving it a chance to get into that deep sleep. You really want to make sure you can go to bed at 9 o’clock, get a chance to get that deep sleep and get up at 3:00, like me. And you’re rested.

You definitely want to take a look at your body clock. Figure out what works best for you and make sure that your sleeping time is including that deep time of sleep where you really need to be rested.

For those of us who have problems falling asleep because your mind is racing and all these thoughts are going on, there’s a couple of things you can do from a wellness perspective. And it’s good for your body, but it’s also good for you. I would suggest using essential oils. Lavender is fantastic. It helps you to relax. What I do is I put some 100% organic essential oils, I put it in a little spray bottle of distilled water. And I spray it on my sheets, and on my pillow at night right before my head hits the pillow.

Gerri:    I do the same thing. That is awesome.

Lynnis: And I am knocked out within 10 minutes. I’m thinking, “Oh god, it’s not working”, and next thing I know I’m out. It really does work. If you don’t like the smell – most people do like the smell of lavender, but some people don’t – you can put the lavender on the bottom of your feet. It is a very absorptive part of your body. If it is an essential therapeutic oil, you can even put a little bit of lavender underneath your tongue, put it in a cup of hot water and drink it as tea. Because organic therapeutic essential oils can be ingested. And that will knock you out also.

Another thing you want to do to try to stop those racing thoughts so that you can calm down a little bit – I think it’s a great idea to journal at night. People journal in the morning, but journaling at night, especially gratitude journal – recap your day, and write about all the things that you are thankful for. Maybe it’s the things that you accomplished, maybe it’s the things that you are thankful for in general.

There are going to be some days when we may not feel that we have accomplished everything that we set out to do, because our to-do list looks like a dictionary and has so many pages. And you maybe have only one checkoff, but you need to celebrate that particular accomplishment.

One way to do that is to write about it in the gratitude journal. Tell your creator, god, whatever you call it, how grateful you are that you are able to accomplish that task. And talk about the things that you are going to be accomplishing, that you want to accomplish as if you already have done it. Declare it prophetically, thank what I call the CSO – the Chief Spiritual Officer. That’s not my acronym, and it comes from May Mccarthy who wrote a fantastic book called “Path to Wealth: seven spiritual steps for abundance”.

One of the things she talks about is gratitude journaling. What she does basically, she writes a letter to her Chief Spiritual Officer. And in that letter, she thanks him for everything that she’s done so far, that she’s accomplished or that she is grateful for that’s happened, and she also thanks him for the things that haven’t happened yet as if they already have.

And the other idea before you’re going to sleep as you’re going through your gratitude journal is to search your mind, search for anything that has to do with unforgiveness. Give, release that unforgiveness, because unforgiveness is toxic. You don’t think as well, you don’t produce as well if you’re walking around angry, with that emotional chip on your shoulder. Work on unforgiveness.

Whoever’s face hops up in your mind – forgive them. Ask God to help you to forgive them, that you forgive whatever it is that upset you. Sometimes you’d be surprised whose face might pop up. You thought, “I resolved that.” No, I don’t think so. If it’s popped up, there’s something going on there. Release that.

These are the things that can help you to have a more productive and deeper sleep. Because you’re going to go to sleep with gratitude in your heart and forgiveness in your mind. There’s nothing better than when you wake up in the morning to be refreshed. You have this inherent joy. You’d be surprised how much better you feel when you go to bed that way.

And those are some of the tips that I would use almost automatically for every entrepreneur that work. There are so many more. That’s why I’ve decided, Gerri, to create a class that’s called “Wellness for entrepreneurs”. I have a holistic living academy that I’m putting together.

I’m going to encourage everyone to go to website and to sign up for the – there will be a caption at that point that pops up “Go get green smoothie cook book” which is fantastic and I’ll talk to you about it in a minute. Sign up for that and you’ll automatically go to my newsletters, and you’ll get an announcement when this brand-new course is announced.

This course is designed specifically for entrepreneurs. With you in mind, of the things that you need to do so that you can have clarity, and focus and creativity, energy, in the end so that you can stay result-oriented and stress-free. Because stress will make you [inaudible 17:31].

And the things I share here in these courses will definitely help you with stress reduction, will help you to improve your immune system, keep you fit and in shape so that you are not getting obese as a result of sitting down all time, and basically just keep you well.

Go to my website – it’s praiseworks.biz – and you can sign up for the green smoothie recipe book that pops up. But you also will be able to get my newsletter that will be announcing these new courses as well as a lot of neat stuff about wellness, links to my show, to my magazine “Wellness Women 40 and Beyond”. I always like to say that my magazine, Gerri, is not just for women. I always say it’s for women and all the people who love them.

Gerri:    Perfect!

Lynnis: That’s everybody. I give a lot of great tips in there for wellness and a lot of alternative methods that many haven’t ready about that can help you to get well and stay well so that you can be successful as an entrepreneur, because without your health it’s going to really difficult to optimize your entrepreneurship the way you want to.

Gerri:    Let me just mirror what you said right there and let everyone know that this is not something that you are doing to fix what’s going on right now only. Let me just think of a situation for myself specifically.

I know when I’m getting run down and your immune system is weakened. It’s like you’re perpetually sick. I don’t mean that you have a fever all the time, that you are tired all the time. You know you are carrying around a little too much weight, you’re not feeling good. Like right now I’ve been congested for a good 2-3 months.

I know that is a systemic issue that happened when my immune system started taking a dive. I was growing my business, there was a lot of stress going on. All those things can ultimately lead to perpetual sickness. If your immune system is not fighting off what’s going on in your body – the toxins and free radicals, and viruses, and everything that comes into your body to attack it, you’re going to stay sick.

Some of you may not be feeling well right now. This is going to help you – strengthening your immune system, getting some fresh air – all the things Lynnis talked about. However, it’s also going to be very preventative. I want to stress the preventative nature of this. Don’t wait until you get sick to implement this. Do it now, develop a routine.

I like, Lynnis, how you really gave very actionable small tips for people to implement in their daily lives. Now, this isn’t something you go to store for. You don’t have to do any more research. This is just practical things that you can implement into your daily routine now.

I used to work in oil and gas. The oil and gas companies and many other corporations alike will literally give a command on the computers that came through the central database that would literally tell people to get up and go take a walk. This is not new. This is not just for the entrepreneur that’s working in the house. This is for corporate. This is corporation-type stuff too. It’s not some wackadoo weird thing that Lynnis is letting you guys know that you should be doing. This is something that’s been proven. You need to stand up and take walk. If you can go outside, it is the best thing for you to do.

Then, of course the rest. I know people say, “But I can’t just go to sleep early” and “I can’t get up and be productive at 8 am. I’m going to be sleeping until 10”.  There is no set in stone amount of time, or time that you need to go to bed, or time that you need to wake up. But I’m telling that when you can get to bed earlier, and like Lynnis said, get that deep sleep in that [inaudible 21:23] that whole sleep system that takes on. That goes on in your brain to help you refresh and replenish and get ready to go the next day. You will notice a tremendous change in your brain – the way you think, your creativity.

Like Lynnis said, part of a component of being an entrepreneur is the creativity side, the innovative side. And you’re not going to have a lot of that if you’re brain is weak and tired and dehydrated. Get well, get your brain working. If nothing else, you need a sharp brain. If your arms don’t work, as long as your brain is working, you’re thinking, you’re making things happen.

This is actual, it’s really-really important. I wanted to stress the important of getting those actionable tips implemented into your daily life. You’re going to notice a huge difference for your business. And like I said, it’s preventative. Do you think you can afford time-off being sick or hospitalized, or meds that make you not feel good? No. You don’t want all that either. So make yourself well now.

Lynnis: Absolutely. I’m so glad that you mentioned that, because preventativeness is really what I’m at. Many times the people that I talk to and women that I work with get to me later than I would have liked, and we can still help. But if you can do this stuff preventatively, you will feel so much better.

Not only that. It is empowering I think to begin to take full responsibility for your health. I want people to stop the way of thinking that you’re going to go to the doctor’s office unprepared. You need to go to the doctor’s office if something is going on with you or if you are just getting your check up, with questions. Questions that let him know first of all that you’re involved in your well-being. But also questions of the judgement that you need to know because you need to understand what’s going on with your body.

It’s not about going to the doctor’s office and just lying there and saying, “Okay, take a look at me and give me a pill”. We want to get rid of that mindset. There’s many-many times those pills will cover up symptoms that really are rooted in causations that we need to know about. Knowing the causations is what can keep us from ending up with things like diabetes and fibromyalgia and arthritis and all the other chronic diseases that people are co-existing with.

And they are co-existing with medication that eventually begins to damage their kidney and liver. Next time you know you’re lying on another operating table to afford transplant for things. People are like, “Okay, I need a transplant. That’s okay.” But you know, you really don’t want to go there. Because as entrepreneurs first of all think about that cost in terms of the time it takes away from your business to go through all these things.

Most people will tell you who are transplant recipient, and others who have gone through some kind of traumatic chronic disease, that it changed their lifestyle forever. They’ll tell you that if they had to do it all over again, of course they would not be living this way. There is a compromise. You are on medication for the rest of your life. And that medication causes other symptoms. There soon are personality changes as the result. There’s a lot of things that could inevitably impact your business.

So rather than go down that road of trying to correct something after the damage has been done, which is a lot what’s your medicine is all about, let’s try a different approach. You are well now – so let’s stay well by doing these things. Because as an entrepreneur, I can tell you – take it from me, please – stress is a killer.

I know entrepreneurs who have died because of complications of stress: heart disease, high blood pressure, obesity – all these things that you hear about they are truly rooted in stress and other emotional traumas that we have not worked through. It’s important to get clear of all that. There are ways and that is what I can help you with. I talk about that in my course.

Gerri:    And that is what Lynnis does and it’s what her passion is. I’m going to encourage you guys again. She gave her website. I’m going to give it one more time. That’s praiseworks.biz. At least sign up for the green smoothie recipe.

Even if you don’t want to drink a green smoothie, sign up for that, get on her mailing list and then get your notification when her course is ready. It’s imperative. It’s a no brainer for me. It’s a no brainer I’m going to be there. I have to be there. I need as much encouragement as I can get to stay consistent with my wellness.

Let me tell you – there will always be something that is more important than getting up in the morning and going to the gym, or than drinking that glass of water. You’re always going to have an excuse, so you have to make it a priority. You have to know that it has to be done. You can always make an excuse. No excuses! Put yourself on the front burner – like you said, I love that.

Lynnis: Absolutely. Yeah, put yourself on the front burner. I think sometimes we’re so far back on the back burner that when we go back to pull ourselves forward, we can’t even reach that far back. It’s just way to far back. Have you ever tried to reach for something that’s on the [inaudible 26:40] at the back of you and you’re stretching and stretching and stretching, and you can’t reach it – that’s what it sometimes feels like when it comes to trying to reach back to ourselves.

Getting that feeling you know that you are way-way off in terms of what you need to be doing to take good care of yourself – there is no honor in sacrificing your health in order to be successful.

Gerri:    Right. And why make money only to have to go get help later for something that was preventable?

Thank you so much for listening today! Lynnis, thank you so much. It’s been a real treat. And believe me, we could make a series of ten podcasts with all the information you have up in your brain and still not even tap into it. I know that you’ve got so much wealth of information to share with us. Just get started now. Just go to praiseworks.biz, go ahead and get on the list, let her give you some information. And take care of yourself for sure.

Lynnis, thank you. It’s been awesome as always. I’m hopeful we’ll have you back on pretty soon here. I’d love to do a series with you.

If you want more of that, stay tuned and watch out for Lynnis to getting on this show again. We will see you later and as always, to your success. Thank you!

Paycheck to Prosperity

Podcast Episode 004 – Gerri Chambers – Automate Your Marketing

Ep004 – Gerri Chambers – Automation 101

Hey, everyone! How’s it going today? Today we’re going to talk about what is automation and why your business is suffering without it.

Let’s face it – you’re a one-man or a one-woman operation. And you can only do so much. You cannot do everything yourself. You only have two hands, there’s only 24 hours in a day, and you need a rest for 8 hours of that. You need to fix some meals, you need to shower, you need to take care of yourself, go work out, go to the gym – all these things. That doesn’t leave a lot of time to do all of your everyday managing stuff for your business, grow your business, nurture your leads, etc.

I’m going to have a task for you at the end of this podcast. Pay attention, because this is going to be a game changer for your business and for your bottom line, and your lifestyle ultimately. We’re going to talk about four ways to leverage automation in your business.

What is automation? Automation is leveraging something that can be done without you babysitting it. That’s Gerri’s definition. Everybody knows what ‘automatic’ is – it does it, you don’t have to think about it, and you don’t have to force it. It’s the opposite of ‘manually’. Automation is a beautiful thing in your business. Everyone needs to implement some type of automation, especially with repetitive tasks, for something that doesn’t take a lot of thought to it.

There are some things that you cannot automate. There are some things that you cannot sub out and have somebody else to do. There are some things that you can’t stick in a program and run on automatic. I’m sure everybody knows some of those. One – it’s working with your clients. You can’t really sub that out unless you’ve put someone in another team, or in another specialized area of your business working with someone else. You need to work with your clients. They’ve hired you, they are paying you the money, they want to see you and hear from you. You’re going to help them.

Let’s say you have a podcast. Let’s say you have some type of online or live show, or let’s say you’re Periscoping, or you’re YouTubing, or you’re doing some other type of MP3 or audio transmission somewhere online. People want to hear from you. You can’t necessarily sub out the content that you share with people verbally and visually. Your video and your audio needs to be done from you.

That’s my personal opinion. Some people have voice-overs and people do their content for them – I’ve seen that. I don’t think that’s the best practice. I think that people want to hear from you and they want to see you. So we don’t want to automate a lot of that stuff out.

Obviously if you’re holding some type of training or if you’re doing a group coaching, or something like that, like a pre-arranged deal where you have a special person coming in to teach on a specific area that they have the expertise on, you would sub that out, and it would be fine.

Again, automation is not necessarily just something that you stick into a program and let run. When I say automation, I’m talking about a process or a system that runs by itself. We’re twofold here. You use systems and processes that run on their own whether it includes you or doesn’t include you, whether it includes someone else or a program. And then you have your programs that you use, your online tools that you use that can be automated. So we’re talking twofold here.

We’re talking about things that you really shouldn’t automate. You want to nurture your leads, you want to work with your clients, you want to do your own audio and video. Let’s talk about four ways you can leverage automation in your business.

One way is your content. That is maybe a little controversial and you may say, “What? I come out with so much great content. I’m the master of this. I’m smart. I know exactly what I’m doing in my thing.” I get you. I’m talking about let’s say specifically blogging. I know you can put great content. I know you know what you’re talking about. But may I ask you this – is there anybody else out there that also knows what they are talking about in your realm? Yeah, there is actually. There is lots of people. You’re not the only one who can put great content. Why do you feel like you have to do it all yourself? You don’t. And you might love it, and it’s fine.

But let me ask you this question – when was the last time, or the first time, someone read your blog and hired you right away and paid you money right there for your blog content? Let’s say you wrote on how to build your website. You wrote on how to build your website, you wrote this great 800 word blog – did someone call up right there and hire you and pay you money?

Chances are there may be one or two of you that did, but chances are most of the time content is used to take people on a journey to buy. Sometimes when people are reading your content they are just getting information. We’re going to talk about inbound marketing on another podcast. This is why outbound doesn’t work well, because a lot of people aren’t ready to buy from you right away. If someone’s reading your blog, they may gather some information from you, and use some information, but ultimately it’s not going to be probably one blog that is going to close that person.

My point is in saying that is that you want to spend time on things in your business that make you money, directly make you money, like nurturing your leads, closing the sales call – things like that.

Blogging. Let me just give you a couple of resources now that I’ve told you, “Hey, about your blogging – not need blogging anymore.” That may rub you the wrong way and I totally get it. I totally understand but I want you to hear me. Other people get paid to blog. Honestly, if you look at some of the other websites that you go to and gather information from and do research on – if you look at those, I can almost guarantee you, 50% of those websites are not content packed from the person who owns the company, solopreneur or not.

Those people are closing sales calls, especially people who are successful in this business. As a solopreneur, or even a small business, or sole proprietorship – whatever you want to call yourself. My market, I know is small to medium business and solopreneurs, entrepreneurial minded, wise, moving up – I know who you are and know why you listen to me. You want to know it all, you want to know the tricks, you want to know how to get big, how to really-really make an impact, how to help people, how to reach the biggest audience possible.

Here are a couple of resources. BlogMutt – this is Scott Yates’s business. I found them I guess about four years ago now. I actually blogged for them for a little while, so I know how the inside works. I also know how the outside, the client side works. You can purchase blogs. And it’s a beautiful thing, because you can go back and you can read them, and you can make sure it has your tone, your attitude. If you want to insert some of those little sayings that you have, you can do that. You just get the content.

Another company – my girl Julia McCoy – she came to me a while back for some business. She has a company called Express Writers. Once again, she’s got a great platform set up, a great business model. You can buy as many blogs as you want to. Let’s say you want three a month or once a month, or however often you want to publish content. You can buy it that way. She also has a lot of other great deals. That’s expresswriters.com.

There’s two resources right there – go check them out. Toy around with it around your mind, think about it. How much time would you free up if you don’t have to write all your content? I’m going to tell you – that’s at least two-three hours a week for me. That’s a lot of time.

Here’s another way you can use automation. This is a system, an online software system that you can use. E-mail marketing – it’s one of my passions. The ROI is so crazy-crazy on this that’s it’s a no-brainer not to do it. You can automate your list building. You can drive traffic. You build your list, and then you can automate the e-mails that are sent to people. You’re nurturing your clients. You’re sending your potential clients on that buyers journey ultimately to buy from you, become a client or a customer. This is all automated.

Think about it. You’re sending people to a landing page. Again, this is a process that you set up. You drive traffic to a landing page with an opt-in box. And you’re giving them an offer in exchange for their e-mail address, a simple process there.

That opt-in box, if they enter their e-mail into, goes into the e-mail marketing system. After they get put into that e-mail marketing system, you have an automated series that you’ve done once. You just write e-mails one time, stick them in there, somebody goes in there and they are automatically starting to get those e-mails. And this is free! This is free and automated. You don’t touch it. As long as your stuff is pretty evergreen, you don’t have to jack with it again.

Isn’t that awesome? Let me ask you this – how many of you are sending manual e-mails every time to your list? How many of you don’t have a list? That’s a different podcast. You can automate that whole thing and never touch it again. You want to keep it relevant, you want it evergreen, so that you don’t have to babysit it all the time. You don’t want to put a lot of dates stuff in there, because you don’t want to go in there and have to constantly rewrite and tweak your content or your copy within e-mail. This is all automated and moves on its own. You drive the traffic. The people get the e-mails. It is awesome!

I’m doing a 14 day challenge right now, as I’m recording this podcast. I’m teaching people how to build out their e-mail plan – step-by-step showing you exactly what you need from the tools all the way to the very end when you’re checking your analytics after you’ve driven people into this system. It covers the whole gamut.

I’m going to put that on the website paychecktoprosperity.com as an e-mail course. Be sure and sign up for that. I’m going to show you who it is for. One – you do not have a list, and you’ve heard about this list-building thing, and it sounds cool, and you want to get into it. For those of you who have not built a list, you don’t have an e-mail marketing list, you don’t have an e-mail marketing plan, you don’t know what e-mail marketing is. Go ahead and sign up for this course when I get it out there.

Secondly, it’s for people who have either a small, or stagnant list, and want to grow it. Third, it’s for people who are tired of doing the same thing over and over again manually. I’m talking to you, I’m talking to somebody out there. You know you’re sending manual e-mails. And there is a better way I’m telling you right now. Now you’ve discovered a better way, now you go sign up for this course and you get it rocking and rolling.

Or you know what you can do? Go to gerri.setmore.com, schedule some time with me, and I will hook you up. I will show you exactly for your unique business what you e-mail marketing plan needs to look like, get you set up.

Thirdly, your social media. I’m going to talk to some people today. Who is sitting there on social media day in, day out, playing with social media? Now I’m not talking about a personal social media, because that’s a waste of time anyway. I’m talking about on your business, who is setting there playing on social media?

I know you’re like me. What’s wrong with that? I met tons of people, and I’ve grown, my followers are huge. I dan people, and I meet people. It’s great for relation. Yeah, it is. It’s all that. But can somebody else do it? Yeah, a monkey can do it. Click – follow – reply – heart – retweet. You can sub that out too.

Let me tell you about not only subbing that out to someone else who can manage that for you, because there are social media management companies out there. They are going to be a little more expensive than my fourth point, which I’m going to go over in just a second.

But let me tell you about some software that will help you automate this. These are all free. The basic, which is probably usually for solopreneurs, all you need right now. One of my favorites – and this is really-really good for people who are running a campaign. Let’s say you’re leading up to a launch, you’re leading up to an event, things like that – this is really good to run for just a week or two solid. It can be overused, so just watch it. Because you do want people to know that there is a person behind the social media. You don’t want to have the same repetitive tweet out there over and over again. This is what this program does.

It’s called IFTTT – it stands for “if this then that”. What you’ll do is you go to this program and you will tell it, for instance, “At 12:15 pm every day I want you to tweet this”. And it will run indefinitely for you. This is a really great tool – again, not to be overused – but to use leading up to an event or a launch.

A couple of other “Set it and forget its” are Buffer and Hootsuite – a couple of faves. I use both. Buffer and Hootsuite – those can be used for several different accounts if you want to post or send out links on several different accounts, set it and forget it. Queue all those up at some point in a week and you can run it for the next week or two. You just queue those up and go.

I am definitely not going to sit here and list every single online program there is for automating social media, because I can tell you we’d never get off this podcast.

I know your time is valuable, so the next couple are kind of advanced tools. They are not necessary, but they are really-really good to have if you are using your social media accounts, especially Twitter. These are two Twitter tools. If you’re going to use Twitter to drive traffic to your landing page, and ultimately turn into leads, if you are using Twitter heavily, these are two you want to get.

One is called ManageFlitter. What ManageFlitter does among many-many other things is it helps you clean out your account. You can get the free version. And basically you can go in there and you can unfollow a lot of spammy people. You want to keep your ratio higher followers than following. You want more people following you than you’re following.

ManageFlitter helps you clean that up. You don’t need spammy people in  there anyway. And you don’t need people in your feed that are not following you. It helps you unfollow those people. They will never see your stuff anyway. Unfollow people who are not following you. It helps you clean it up. And it helps you to follow people who are following you and who matter. Then again, always use your social media to drive traffic.

And TweetDeck. If you have a personal account and a business account, you can have both of those accounts on one screen and tweet from both of them. Let’s say you get some really great tweets in you feed, you want to retweet them. With the click of two buttons, not having to log out of one account, log back in, you can retweet from both your personal and business account if you want to roll like that.

Another thing – and I’m stressing this – if your business is social media management, you probably don’t want to sub out a lot of your clients work. This is good for you if you manage five-six-seven-eight, however many accounts, you can have all of those accounts on that TweetDeck. You don’t have to log out, log back in to someone else’s account. It’s all right there. You can add columns. It’s really great.

The last one is going to be way out of some of your comfort zones, but it’s the most important piece I believe. I woke up to this about three years ago and I thought, “Oh my gosh! Where’s this been all my life?” – because three years ago I was ready for it. If I’m not speaking to you and you are not ready for it, and you’re still doing a lot of your own stuff, and you’re learning it, that’s great, you just start now your baby-steps, you are in the fledging business state as I call it. This may not be for you yet. But keep it in the back of your mind.

Assistants. And I’m not saying you need assistance. I’m saying an assistant, like a virtual assistant. If you’re interested in virtual assistants just right away, you’ve heard about it before, and you’re ready for it, go back and listen to the podcast that I did with Jay Hunter a VA staffer. We covered how to delegate. It was very great, pretty thorough. Anyway, that’s my partner in crime – Jay Hunter – he owns VA Staffer – vastaffer.com. This has been my lifesaver.

How you use virtual assistant, or let’s say a social media management company – it doesn’t mean it has to be a virtual assistant per say – is you have them do those things for you, so you are not doing it. Not only can you use that automation on the online tool category, because you will have some tools that you can use to automate, but you can use a person to queue that stuff up for you. Or you can have a person upload to your website the blog for you. You don’t have to do that. Anybody can do that. A monkey can do that.

Let me tell you how to use a virtual assistant, because I know that some of you are like, “Whatever, virtual assistant “I’m not going to give away any of my stuff. This is my baby”. It reminds me of a part in Ice Age, where the guy, the little animal who didn’t want to leave said, “I was born and I’m going to die here!” Fine, die there, die there in your business. It’s going to swallow you up. But for those of you who are ready for it, and you know you’re busy, and you’re ready to grow your business, and have some real cash, and really help some people – listen up.

How to use virtual assistant. If I have something I need done, and I know it’s going to take a little more than a couple of clicks, I’m going to record it on a screen as I do it with the thought in mind that I’m going to hand this off to someone. I make it real simple and I use ScreenFlow – I’m a Mac user, I have ScreenFlow. It records my screen and my audio. I put it in a nice little package, I upload it to YouTube. I give my virtual assistant team the link and somebody takes off with it. Bam – it’s off my plate.

I’m not saying completely, because you want to look in. You want to make sure things are going okay, hold people accountable. But for the most part, it’s off my plate.

So some of the things you can sub out. Number one – queueing up all of your social media. If you have a campaign going on, you could have one of your virtual assistants or assistant queue up into your IFTTT account all the things leading up to your event – all those tweets with the links in them. You can have someone manage analytics for you, run the analytics report, so you can figure out what’s working and what’s not. You can have someone check your e-mails – all this busy work you’re doing.

Remember I told you I was going to give you something at the end of this to do. You have something to do today – you’re going to see something. I’m going to tell you you’re going to “Wow” your eyes are going to open, especially after listening to this and learning how much you’re doing that you don’t have to do. Because weren’t you rather be out there nurturing your leads and upselling to your current clients than sitting out there in social media playing around, retweeting? I’m not saying I don’t go there and do that. I do. I check in.

The busy work you’re doing – let’s say checking e-mails – one of the stats I read the other day was “Especially in corporate America people get upwards of 120 e-mails a day”. That’s a lot of e-mails. I know you get quite a few e-mails. And a lot of them are on your personal e-mail address where you’ve opted in for sales information, for shoes and for all the stuff that you don’t need to be buying right now.

Number one, you can unsubscribe from a lot of those. We find ourselves opting in so that we can get a special and then we want to unsubscribe later. So yeah, get out of some of that.

But don’t you want somebody just filtered through that stuff? Help prioritize your inbox? That’s awesome. Somebody can do that. Queuing up your social media, maintain your website, uploading blogs, client inquiries. Let’s say your potential clients’ are asking questions. Let’s say they are e-mailing you. Can you not have an FAQ sheet for someone to copy and paste and send? Companies do that all the time. FAQs are great by the way. Giving FAQ page – that’s great.

What about graphics?  You’re not doing your own graphics, are you? Are you sketching out your own logos? Are you doing your own Twitter banner? Or your own Facebook banner? Forget it.

I did some gigs on Fiverr – fiverr.com – and they’ve upped their packages a little bit. They are not just five dollars – Fiverr. Some of the are up a little bit. But they offer a lot of value. Let’s say you need your logo redrawn. And at the end of the designing they’ll give you the vector, the png or a jpeg. And you get a lot of bang for your buck there. Your VA service, VA staffer – and I’m telling you they’ve got graphic designers, people that can upload blogs for you – just for really basic stuff. Free yourself.

This is my challenge for you and this is what I want you to do. Over the next course of the week, whether you are listening to this on Monday or Friday, go seven days – I want you to jot down, just have a running tally of all of the things you do in your business, if it’s a typical week obviously. What do you do on a typical week?

Let’s say you do 42 things. Some of those are repetitive, some of them are really awesome – landing clients, working with clients – whatever you’re doing on social media. And clock yourself. Give yourself time. “I went on social media at 9 am and I stayed till 10:15. 1.25 hours”.

At the end of that week, I want you to schedule some time with me, because I tell you right now – challenge me. Challenge me – I’m going to free up some of your time. Go to gerri.setmore.com – we’re going to have a conversation, I’m going to free up some of your time. Then, guess what I’m going to do with that extra time that I’m going to show you how to free up. I’m going to help you build your next income stream. How valuable is that? Can I just ask you right now?

I feel you, because I know some of you are just starting out, and I know that some of you can’t even see beyond your learning curve right now. I get it. I was there. But when you can breathe, and dream, and focus, and get your ideas on paper, and monetize it somehow – can I just tell you?

Who wants some passive income? I’m seeing some virtual hands raised there. I love passive income. That’s something you can set up. That’s like mailbox money – my mum used to call it. Mailbox money – it just comes in based on what you already know. You don’t have to go to school, I’m not going to put you through a course. I’m not going to do all that stuff. You know something. Let me help you. But first we’re going to free up some of your time, because I know you’re in the weeds right now.

That was automation:101. We’re going to get to automation:102 sometime along the line here, so you stay tuned. In the meantime, gerri.setmore.com – after you’ve gone through your seven days, start today. If you’re listening to this in the morning, start today – remember your day, however it goes. Start tomorrow morning. I want you to get seven days down and schedule some time with me. Let’s free you up and get you some more money, and make you rich farther, so you can help some more people.

It’s been great today! To your success – see you later.

Ellen Violette

Podcast Episode 002 – Ellen Violette – Writing eBooks To Promote Your Business

Ep002 – Ellen Violette – Writing eBooks To Promote Your Business

Gerri: Hey, everybody. I hope you are doing well today. I have an awesome guest with me today, someone I’ve known for over three years now, who saw me through my fledgling business days. I’ve developed a very strong business and personal relationship with her. Her name is Ellen Violette. Let me tell you a little bit about Ellen. She’s a book creation, book marketing and business coach. She’s a six time #1 best-selling author and creator of the Bestseller Business Blueprint.

Ellen is also a two-time eLit award winner, recipient of the Be The Change award and a Grammy-nominated songwriter. She creates book and business strategies using publishing and content marketing for thought leaders, coaches, independent professionals, speakers and authors. And you can learn more about her at bestsellerbusinessblueprint.com – more about her and her business, and what she does there.

I’m excited to have her on. She’s got a load of information. I already know where we’re going with this, so you may want to get out a pen and a piece of paper and start frantically writing, because you’re going to want to utilize what she’s telling you to do.

Ellen, thanks for being on the show today! How are you doing?

Ellen: Good! I’m happy to be here.

Gerri: Awesome. Ellen has interviewed me before. And I thought, “Oh, man! It’s such a privilege to be interviewed, to be asked some questions and share your knowledge”. But now I get to ask you. It’s a privilege that you would even come on my show so I can ask you. This is awesome. Thank you so much.

Ellen: My pleasure.

Gerri: We’re going to go and dive right in. I want you to share all your knowledge. I know that this is going to blow these people away, because I know the first time I saw your webinar. It was three years ago and I got it – just before the story.

I was on Twitter, and I received a tweet – it came through my little fledgling feed – about your webinar. I think it was, “How to write a book and build your business in three days or less”. Yeah, I think – because that’s the workshop I went through. So I came in to your show just a little sweating, I didn’t even know what I would be in for. But now I know, so I want everybody to be prepared for some information. This is going to be awesome and it’s going to change the way your business runs and how you see things I’m telling you.

Firstly, I’m going to ask you – what is the difference between writing a book and writing a book to grow your business?

Ellen: When you write a book to grow your business, what you do is you think about how this is going to help your business. In other words – what you want to do in your business and how it is going to help you grow.

There are a lot of ways that you can write a book, and a lot of things that you can write about. But what you have to do is you have to think about what you want each book to do. In other words, when I tell people the first book they are going to do is to really think about how they want people to understand their business, what people need to know about their business to want to work with them.

Then down the road, you can write other books on very specific things that are in your business, or other programs that you have. You have more than one program in your business, and you’d have a book on each one of those. But that first one should be an overview of your business to get people to understand what you’re about, what your values are, where you’re going and how you can help them.

Gerri: That is awesome, because people a lot of times think, “I’m just going to write a book and tell people about me”, or “What in the world would a book do for me?” Like me – I had no idea about writing a book and I know I’m not a writer. That was not my goal. It was to get a bunch of books sold and to be rich as a writer.

Purposely this type of book is to grow your business, to build your business and get the information out there that’s there’s this awesome purpose. For those of you who do not think, “I’m no author. It’s not really my passion. It’s not what I want to do” – I totally understand and I get you. But it’s a game changer.

Let me just ask the next question for you, Ellen. What are the benefits of writing one? You’ve mentioned a few. What are some other benefits of writing a book about your business?

Ellen: The first is that 81% of people want to write a book and less than 1% ever do. It puts you in for your company and it lets people look at you in a different way. They now see you as an authority. If you’re going to have a book and somebody else shows up in your business, like a competition, and they don’t have a book, generally they are going to choose you over the other person. That’s first of all.

Second of all, it saves a lot of people ‘getting to know you’ time. Because if they can go and get your book, and they already now know something about you, and they want to take the next step, they are more prone to now want to work with you than if they’d just find your website and really don’t know anything about you. There’s that.

The other thing is – and this is something that I love – Amazon has two kinds of promotions that you can do with your books if you put in something called KDP, which you have to do in an exclusive for 90 days to do this. I love it especially for newbies – because you can get started without having a list. Because there’s all these announcements – a whole cottage industry that’s grown up around doing KDP launches.

All of those sites can drive all this traffic to your book. You start out doing it for free, but you can build a list, start to get people on your list and start to market to them, and sell to them other things. The money is in the list. As good, as fun as you like it – I happen to love it – social media is. That’s people get to know you, but then they are ready to take the next step. That’s how you can find your own subscriber list. That’s where you get the people that are going to be more of your buyers.

Gerri:    That’s perfect. The first thing that I think sold me originally and why I wrote a book is that ‘authority’ word. And like you said, it’s either you or someone who hasn’t written a book. If you’ve written a book, if you’ve taken it to #1, which by the way Ellen does, flawlessly I might add, you can say, “I have a #1 best-selling book that tells you how to whatever, or several”. I think that’s awesome.

Ellen: There are three phases to doing a book launch. Some people who come to me just want get it to #1. Other people want to get it to #1 and build the list. The other people want to do those two plus have a back end where they can make money on a back end as well. To do that though, you need to release a half. If you are not the authority, you need to have joint venture partners who already have that connection with their audience.

Gerri: You do an awesome job at that, too. Because I had no idea what a joint venture was before I met you.

Ellen: Yeah, well that was I got my business. In day one I started with joint venture. And doing my workshop, doing joint ventures, I made $13,000 in my first six weeks with my first offer. You can’t do that without joint venture partners unless you’re going to spend a lot of money on advertising. Joint venture partners are free. And it’s doing something where you have something they want, they have something you want. What you want is their list. What they want is the information that you have that they either don’t have time or don’t want to create, or don’t know how to create.

Gerri: Right. It’s funny that you mention your list, you know, I’m doing a build out your e-mail marketing plan challenge right now. I hope we will be circulating  for a long time – I’ll walk you through that now and I’m stressing that – to get people into your funnel, get people on your list, your subscriber list, whatever terminology you want to use, it’s so important to get the contact information. Basically all you are doing you are getting their e-mail address that you can continually nurture. So this is a very good lead driver. And that’s what I’m talking about.

Some people are often saying, “Write a book – that sounds overwhelming”! I was trying to imagine writing a whole book. Writing a book – there’s a lot of content that goes into that. Just in general – how long does it have to be?

Ellen: That’s one of those questions I get asked most often. The truth is it has to be as long as it takes to give the information that people are expecting to get. If you had a book that was three pages long, and people made a million dollars every time they used your book, would they care if it was three pages? I don’t think so.

But normally speaking, there is a price to page ratio. And it also depends on what your topic is. If you go to Kindle and look at different topics, you’ll see different prices for different page length within different niches. So both of those things are important – how many pages, and then what niche.

But some of these shorter books now are 30-50 pages. I think 50 pages is good for a shorter book. A lot of people are now writing one big book a year and a bunch of little short ones. Other people are just writing short ones. It really depends on what your strategy is and what you tell people they are going to get from reading your book.

Gerri: So it’s flexible. Not only the length of it, but how would someone even go about getting started at something that is seemingly overwhelming?

Ellen: That’s why my business is now called the Bestseller Business Blueprint, because to me there really is a chronology, and you should do it in order. To me, the first step is doing what I call my marketing and feasibility study. The reason for that is twofold. A lot of people write the book, and then they start thinking about marketing. That is wrong.

What happens is – I had one woman come to me. She spent $20,000 on a book that was useless, because it didn’t connect with a market. Everything had to be redone. Sometimes people come to me when they are in the middle of the book. I had someone come to me and she was writing a book about being fearless and we went and did the study and people weren’t buying books about being fearless. They were buying books about being fearful and having anxiety and how to get over it.

You’ve got to find the right words and the right concept that people are looking for. You have to meet them where they are. Some people say, “What I’m teaching is so great that I have to educate about something new”. When you have to educate people, it takes a lot more money to do that, a lot more advertising, a lot more work on your part.

Secondly, sometimes you can’t bring people to where you are. You have to bring you to where they are. That’s really the key. When you do the marketing and feasibility study, you look at Google AdWords – what words are getting clicked. Then we take that and go over to Kindle and now look at what pages you want to show up on, because there are pages that have tons and tons of books, and others that don’t.

I was working with one client who was a fiction writer. It was on China. And we went to one page that was just China. And I think it was 2.3 million books. I thought, “Oh my God, I never had anything close to that. How the hell am I going to get him to #1?” By listening to him and hearing exactly what the book was about, picking the right categories and doing the launch, we were #1 within an hour.

I went to the market thinking, “Oh my God, how am I going to do this?” I came back – we’ve already got it.

That just shows you it’s being in the right categories with the right keywords. If you don’t know what those are, then you may not have them in your title, you may not have them in your subtitle. And for now, you’re writing your book in the dark. And I highly recommend that people don’t do that.

Gerri: That’s right. Nobody’s got time for all that. It is just so wasteful. Doing that upfront first is so important. It’s something that I’ve learned many years ago. And if you don’t have someone to tell you this and walk you through the process, you are in for a disappointment then. Yeah, it could be really bad. Just do the stuff you need to do upfront. Very wise.

People are thinking – I thought this from the beginning –we go to the library, we go to Barnes & Noble, we go to stores and we get a physical book, now you have Amazon, Kindle – and all these other platforms. What do you say – physical book or e-book?

Ellen: I’d say it depends on your budget and also on your book. It’s always nice to have both, but if you don’t have the budget, then you want to start with Kindle. It’s a lot less expensive. Because when we do Kindle, we just do the cover and then we format the book. When you do a physical book, you’ve got to do a front cover, a back cover and then inside design as well. That does add up.

Then – how many books are you going to get? There is publishing on demand – you don’t have to buy a bunch of books. But for example, I’m working with somebody right now – we’re doing a proposal. And she’s writing a recipe book. She’s thinking, “I want to do 250 books.” I just went into IngramSpark and put it in a test case of what it might come up to. And it was $4,000. Just for the books, because she wants 250 of them.

Another way to go is – if you do not have the cash to do that – you could definitely just take a flyer, a sheet when you are speaking live, and go and give people the sheet and say, “This is where you can find the book on your computer or your smartphone”, and just give them a link. Then they can get it right there. It’s impressive to be able to be in a room and be able to hand out books, but even when you are in that kind of situation when you’re networking, you hand out books, you want to be selective when you’re doing it, because this has cost you money. Whereas once you create a Kindle book, it doesn’t cost you anything.

There is still more prestige in physical book. But for self-publishing authors actually self-publishing is doing better. E-books are selling more for self-published authors than from publishers of authors. They don’t really know how to sell them properly.

Gerri: You know, for our market too – I have the actual physical book, but because we’re on the run and because we have our laptops in front of us every time, and we have our smartphones, it is so easy to access an e-book. I mean, that’s all we have around here now. If we are going to read something it’s going to go down our Kindle.

Ellen: Another way to get started – and this is how I started. I started with a collaborative book. The first book I was in I wrote two pages. I didn’t write the book. I didn’t know how to do anything, and I just gave my story. And I worked with people who knew what they were doing they got the book to #1. But in those days, we didn’t have self-publishing, we didn’t have POD. I had to buy part of books and a portion is still sitting in my storage unit. Now I give them away just as extra bonuses to people.

So there is another way to go. If it is completely overwhelming to you, and if you want somebody to walk you through, we’re doing collaborative books where we are also teaching people marketing as they write their book. They are learning some of the pieces without being #1, about the whole process.

But that’s not the same thing. If you’re trying to get a book out there that’s on your particular business and you want to do your own book, unless somebody is doing a collaborative book on a topic that’s connected to your business in some way. Then it is certainly something to look at.

Gerri: Like a JV but for a book.

Ellen: Yeah.

Gerri: That’s great. I love that.

You talked about cost. And obviously it would be a little less of entry cost for an e-book over a physical book, but let me ask you this – let’s say, I know how much it’s going to cost you to get into it. How much money could someone potentially make?

Ellen: This is my least favorite question, because it really depends on how you’re using it and how diligent you are. For instance, if you’re going to networking meetings and you’re handing out books, and you get a client, and your starting price is 500 dollars for a consultation or whatever – let’s say it’s even a 100 dollars. You’re just getting started. What’s that worth to you? Then you can work backwards – how many of those do I need before I’m making money, and how much money do I want to make?

Also on Amazon, having one book is great. Having more books is better. If you are just looking to sell books passively, then it takes some books, and it also takes consistent marketing. As I said before, if you do what I call my Platinum Deluxe Package package, where we do about seller, and we do building the list, and we do a pack, I think people make as much as $30,000 on an event. It runs from 0 to $30,000 at the top end. It just depends. There is no answer.

What I was going to say though – if people understand that the long-term value of a book, like what you were saying earlier, is huge. If you’re really serious about this, you can’t look at it and say, “I’m spending this right now – I better get this back in 10 days”. Even if someone says, “I’m the best-selling author,” and somebody else is saying, “Ellen is a 6-time author”. Which one sounds better?

Again, the more you build on what you have the more credibility you get, the more money you’re going to make. It’s a process. It’s not like one book – I’m rich – that’s it. Every once in a while that happens – that woman who wrote ’50 Shades of Grey’ or Rich Dad, Poor Dad. But even Kiyosaki didn’t think it was any big deal. It was really somebody who worked with him who he said, “This is a gold mine. We have to do this”. And it was she actually who went on and marketed it and got it out there for him.

It’s all in how you look at it. If your goal is to just make passive income, you can make quite a bit. When people start doing series of books and have lots of books out there – the goal of that one is to try to get it to where that covers your nut, and you never have to worry about your debt again. Now everything else is gravy. So it depends on your strategy and how you approach it.

Gerri: And point being there are different strategies. Not knowing and going into it blind, not really knowing your plan or why you are doing it – the planning and the knowledge of the strategy and the e-book market, how you market it – it so important to get all of that done upfront. Otherwise you’re doing it for nothing. It can be such a powerful lead generator, authority builder, all those things if you use it right.

Reading into now, you’ve done all that, people are in, they listen and they are like, “Yeah, I can totally see this.” How would you market it now?

Ellen: I have a two-step approach as I said. One – is doing the bestseller launch. Two – is a 30-day or 31-day marketing plan. Then what I do when people go to my programs is I tell them what to do each day and I hope that they don’t spend more than 15-30 minutes a day doing it. It’s how that was set up. Then what they do is they track the process, so that they are seeing which things that they are doing are working, or which things aren’t. Then they keep adjusting the plan so it just gets better and better and more efficient than last time. Then of course also what happens is that new strategies come in. Then we add new strategies.

For instance, I was doing one that had to do with boosting your Fan Page Posts. Literally, the day after I finished it they changed their boosting on Facebook. Oh my God! I had to go back and re-do it. I’ve just finished it and on the very next day. And right then this great piece of software came out. So now we’re combining doing Facebook Live with the Fan Page of the boosting it all up.

Things do change. You have to stay up on it. That’s my job. I do that and people get the new stuff as it comes out.

Gerri: You want to do it by your sales people.

Ellen: You don’t want to do it by yourself. Because it is really a lot and you don’t have time to do the testing and all that. You want to stay in your lane and learn from the people who are in that lane.

But the other thing is if you’re networking, that’s another piece you can add when you go into your network event. You can give your books there. You can go and do live book events in bookstores. You can take your book to libraries. There are lots of different things that you can do.

My expertise is more in the online stuff. Because I wanted to stay at home – I have an older husband who’s not that well. And I’m getting older myself. I just got burned out on networking all the time. You reach a part where you want more passive income, you don’t want to do as many workshops, product launches. After doing this for years there comes a time when I don’t want to do another one of these.

Again, it depends on your strategy, depends where you are in your business cycle, it may depend on your age, whether you are even online/offline. And I’m really just a hybid. I do go to networking meetings because it’s what I really like, but I don’t go as often as I used to. And I became very selective about which ones I go to, because some of them they didn’t have a clue.

But also you have to realize that when I started, not everyone had a website. It was pretty new – 2004. Now it’s much easier for me to go to networking meetings and actually get something out of them. Also conferences are great. People who go to conferences generally have more money or are more serious.

Again, it depends on what your topic is and what your strategy is.

Gerri: And it seems like there’s a lot of opportunity out there depends on, like you said, how much you want to have for how much you want to get it out there, how much it’s important to you for a marketing tool. If you’re building this thing, you spend the hours and the money to put into it, or are you going to use it as a marketing tool, or how far are you going to go.

Ellen: Exactly.

Gerri: It can be great. Absolutely. I see that.

Once again, I feel like I’ve been through your workshop. So much information. Thank you so much for telling all that to us. I hope everybody took notes. For the ones who did not take notes, where can people find you if they have more questions or if they want to just work with you right now, where can they go and how can they get a hold of you?

Ellen: They can either send an e-mail to info@bestsellerbusinessblueprint.com, or they can call the office at 818-970-6132.

Gerri: Awesome. I hope you enjoyed the show. We’re going to continue to talk about things that you can use to help market your business. There is more to come on the next episode. I’m hoping we’re going to go a little more into some strategies. We’ve talked about tools. This a tool with strategy. And we’re going to keep getting deeper into strategies and things you guys can use to boost your business online.

I appreciate it, again, Ellen. Thanks everyone for attending!

Ellen: Thank you! Thanks for having me. Bye-bye everybody.

Gerri: No problem. Bye!

Paycheck to Prosperity

Podcast Episode 001 – Gerri Chambers – Email Marketing

Ep001 – Gerri Chambers – Email Marketing

Hey there! Today we’re going to talk about a killer e-mail marketing campaign, or if you want to call it ‘an e-mail marketing process’. These are the steps you’ll go through so that you can build an e-mail marketing process or plan out and then you are started on automation, going to be started on automatic and let it run by itself and keep those people funneling through. This is going to be part of your sales funnel process.

In very basic terms, your sales funnel is the path through which you take people on to get to your ultimate offer, whatever your ultimate offer is. It will take some planning on your part. Hopefully, you already have that figured out. If not, this episode will not explain that. This is just going to explain how to get your e-mail marketing and use those e-mail marketing tools and programs to set up that process that will take people further through that sales funnel for you.

This is a great tool to use. E-mail marketing, the tools that are online that you’ll use and then this process – if you follow what I tell you to do, you’ll drive people through that e-mail process and you’ll really drive them further into your sales funnel.

This is for you if you already have an online presence. If you already have some social media accounts set up, or you even have your website set up already, this is for you. You have an established product or service for sale – so you already have something that is a viable service or a product for your market. Maybe you’re struggling with time-management and you’re struggling with reaching your sales goals – this is going to be a really great tool and process for you to implement. You want to be able to automate a stream of income for yourself so that you can work at other aspects of your business.

Again, one of the things that I’m really-really sold up for is automation. This e-mail marketing process that I’m going to take you through and show you how to do is going to be automatable. You can automate it. That’s a word I’ve just made up – automatable. I love it.

What we’re going to go through today – I’m going to do five steps. We’ll just stay on track here with five steps. One – I want to show you how to give something away for free in exchange for their e-mail address. This is the very first step. You need to start getting those e-mail addresses to begin building your list.

Then you’re going to segment those lists so you know how and when to sell to them. You’re going to create an automated follow-up series. You want to keep them engaged. I’ll show you how to offer a value-packed item for a low cost for your first sale. You’re going to break their barrier. You’re going to go ahead and ask for a little bit of money while you earn their trust and give them what they need. Then you’re going to set up the next high-priced item, again driving them further in your funnel.

Really quickly, I’m going to give you some stats. I’m going to get through these quickly. I’m a statistical person. I like to see stats. I like to know why this is important and why I need to listen to you or why you need to listen to me. Let me show you.

E-mail marketing has a return of investment of 4,300%. It is cheap to send an e-mail. Your return is as much as you’re going to charge for your product or service. 66% of consumers have made a purchase online as a result of an e-mail marketing message. That’s huge! Think about your inbox. Think about the companies whom you’ve given your e-mail address to. When they send you something, you’re more likely to buy from them than you are searching around the internet and just hitting a site called for something. This is really powerful. You gain their trust and that loyalty, and that brain recognition.

74% of consumers prefer to receive commercial communications via e-mail. They’ve already told you, “Yeah, I’m going to give you my e-mail address. Send me the stuff.” This is really powerful. Again, they’ve already given you permission and the laws tell you that you need to explicitly ask for very clear ‘agreeance’ from them, permission from them to receive communication from you. So it is welcomed as long as you keep giving them what they want.

91% of consumers check their e-mail daily. We’re going to get more into this and why that’s important. But if 91% of people are checking their e-mail, the chance of your e-mail getting read is much higher than if you were to blast something out on social media, because it gets caught up in a lot of noise out there.

It is really powerful when you can send an e-mail on the fly to your list. When you begin building your list, or let’s say you have a list already and you want to grow it and keep it going, then it’s powerful when you have a new product or service you’re launching, you have basically an audience ready to receive information from you. It’s very powerful. It’s also a component of inbound marketing.

I’m not going to go into in-bound marketing today, but it’s basically a way for you to put information out there, whether it’s on social media or in your e-mail, and you have people coming to you. It’s very different from what outbound marketing is, which is like cold calling. I don’t know the last phone call you received, but I still from time to time receive phone calls from people I don’t recognize. I’m not going to pick up the phone. That’s very ineffective today.

And it’s simple to duplicate and to automate. This is a really big deal. It’s going to free up some time. And it’s cheap to set something on automation. Then you can leverage the time and tell someone else to execute it for you. Do it one time and teach somebody else to do it. That’s awesome.

Let’s run through the five now. Let’s give away something for free in exchange for their e-mail address. Once you know who your target market is – or you can call it your buyer persona or your avatar, different names for that – that’s who you want to work with, that’s who you’re speaking to and who you want to attract as a client, then you can give them something they want.

In my business, I am my target market. I have walked miles in those shoes. I know exactly what people need to know and want to know. And I know even before they know.

Then create a downloadable report. Now you’re giving something in exchange or saying, “I want to give you something of value, because I know that you’re giving me something valuable.” That’s the e-mail address.

Now it’s almost like getting somebody’s phone number or somebody’s personal information. You need to give them something really valuable so that they will give up their contact information to you. That can be anything that your market wants. It can be a checklist. “Hey, do you have these 10 components on your website so that it converts properly?” It can be a ‘how to’ – “Let me show you how to set this up or how to do this”.

It can be a test – I’ve used those. As a matter of fact, the one I use on my website is “Do you have what it takes to be entrepreneur?” This is a really good lead magnet for me, because people that are entering into this internet space, this online marketing space, want to know that. If I’m lacking something, how do I mitigate that, how do I learn that?

It should be something you already know. You don’t have to overthink it. Then obviously, they need to give you their e-mail address, so they have to opt in to get it. It’s called opt in. The tools you need are basic stuff: you need the website, you need the e-mail marketing program. I have used several right now. I use Active Campaign. It’s a kind of a full-blown CRM system. They’ve got Mailchimp and AWeber. You can use whatever program you’re comfortable with and whatever your budget is, you decide.

Then you need that downloadable product. Whatever that is, if it’s a PDF or if it’s an online form, or something you’re sending people, you need to set that up. Then you want to know what your call to action is. Do you want them to download it? Do you want them to take the test? Make that clear. Have that plan for where you’re taking them. Make it relevant. Then you can offer them the next thing. We’ll talk about that in a minute.

The second thing is making segmented list, so you know how and when to sell to those people. This is actually part of inbound marketing process. You’re taking these people through buyer’s journey. The people that hit your website today may not be ready to give up their money. You need to meet those people where they are. I haven’t been out there in all of them, but the e-mail marketing programs out there automate this process for you.

Once you’ve set it up, it will automate. Let’s say for example there’s two different reasons you may want to have different lists within your e-mail marketing program. One, let’s say is you’re split testing two different landing pages, and you want to test two different lead magnets, or offers, or free downloadable products. Let’s say one page you have a test that you want people to take, and the other page you have a downloadable tips sheet.

As you are testing these, you want to send those people to different lists. For your downloadable tips sheet, you may want to put them on what’s called the tips sheet list. For the other that you are giving the test to, you put them on a test list. The reason you want to do this is because you want to know what those people took. Because if they took it, then they may be interested in more of that type of thing, so you may market to those people differently.

Your next e-mail to the tests people may be, “Hey, were your results this?” And then you can help them along the way. To your tips people you can say, “Hey, did you check out the tips? Are you using it okay? If not, if you are having trouble, here’s another one.” Do you see how it works there?

Another one will allow you to change the list people are on by their call to action reaction. In the e-mail that you send to these people, you can say, “If you like more information, click here.” When they click, your e-mail marketing program after you set this up is going to, automatically take them off their existing list, or say they stay, and it will put them on another list, because they took another option.

This can get really detailed. I’m just going to give you just those two basic ones. This allows you to stay hyper-focused with your people, so you are not sending them a bunch of stuff that they don’t need. This is extremely powerful. Use the segmentation.

Three, we’re going to create automated follow-up series to keep those people engaged. Strike while the iron is hot. They took your offer yesterday. Don’t you think if they don’t hear from you for a month or ever, that they are going to continue to seek you out? I’m going to tell you – no. Even if you gave them what they wanted. Let me just tell you the reason why – there is so much competition out there. If they found you, there are going to find someone else as well. If you don’t keep them engaged, they are going to move on. You don’t want to lose those people.

What you want to do is create what I call an automated follow-up series. It’s actually what I think the e-mail programs call to – it’s a follow up. You want to queue up about three. There’s science as to why you need seven. The landscape on the internet has changed just a little bit, so three I think is plenty to fill people out. You can send more a month later.

There’s also statistics that show you how many e-mails would people want to receive, and when they start to drop off, and become less engaged, and see you as a nuisance. You’ll have to play around with all this. It’s target-market specific, and you want to know what times to send. There’s all this stuff too, but basically send three automated e-mails to them.

Change up a little bit to give some of them informational, maybe a little story or a testimony. Offer different things. Maybe in the first you want to say, “If you want to grab some info, look here.” Maybe on your second when you want to be a little bit more aggressive – “Why don’t you get on a phone with me for a counsel?” And then on the third one, maybe you want to do a hard sell. That’s just to keep people engaged.

Four, offer a value-packed item for a low cost for your first sale. Once you’ve given them the e-males, they are taking your downloadable tips sheets or the tests, and they’ve done that, so you’ve broken the ice basically, now you want to see how interested they are in actually laying down some money and paying for your services or product.

Go ahead and offer that in your third follow-up e-mail. Or maybe you let those three e-mails go with other calls to action. And then you send out an e-mail two weeks later, or a week later, and say, “I’ve got this webinar coming up”, and maybe you charge 7$ for that or something. I’d say to try to keep the price point lower, because these people still may have a little bit of a barrier, and they are just learning about you.

I tell people sometimes too, another strategy to use to offer a no commitment offer – maybe they can still come in free to a live event, or a phone consult. Again, it’s got to be a value-packed – you are loaded up with great stuff for them. Then you offer an upsell. It can be one of your higher price things. It’s got to be killer, though. It’s got to be really-really great.

We’ve gone through those four tips. Five, you want to set up the next high-priced item for your buyers to buy again. Let me tell you – once they’ve bought something from you, that puts them into a completely different category. They are now buyers. We love our buyers, because they have seen value in what you have to offer them.

And it is clear now, if they are going to put money down, it is clear that you are giving them what they want. That is awesome, an awesome confirmation for what you offering your potential clients and your clients. It is so satisfying when someone wants to purchase something from you, whether it’s your consultation or an actual product.

They have shown commitment now. What you do with your buyers is you are going to reach into the depths of your sole and you’re going to get the best of what you have, because now you really-really want to treat these people awesome. They are committed, they are ready to go. Some people that don’t buy are not quite committed, and they may not be ready for the heavier stuff. Save your heavier stuff – like I’m going to get on the phone one-on-one and coach them through this entire process – save that for your buyers. Those are the people that have really shown commitment.

I’m not saying don’t offer help to those people who can’t afford, or it’s not in their budget right now, but definitely this is what you want to start thinking about and this is a different strategy. I won’t get too into this. But this is what you want to start offering your – what I call your further down the funnel offers – your premium packages, your six-week coaching things, the electronic product, the teaching product – whatever it is – workbooks, e-book series – you’ll want that more premium.

You don’t have to take them straight there. Let’s say you do an 8-week coaching program and your price is 10 grand. You may not want to take them straight there. If you do, you want to give them a little bit of a down sell, you want to give them an alternate. They may not be ready to go all in like that. That’s a little bit different, and I am going to talk about stuff like that, about what you offer for your premium, and what is the best way to leverage your time and things like that.

Today, it’s your e-mail process. What are you doing? You’re leading people further and further into your funnel. And this fifth way is giving you a way in lower down into your funnel and the higher price more premium offer.

We’ll go through this again. What you learned today was how to give away something for free in exchange for their e-mail address. Make your list segmented. Segment you lists, make different lists. Create your three follow-up series. That’s automated. Offer a value-packed no-brainer for your first sale. That’s your low-price entry. Then set up your next high-priced item. Listen, you’ll stop there – you do it again, and again, and again. As you have all of this set up now, you’re just feeding people to your free item, whatever that is. You can change it up. And that’s a beautiful thing too. These e-mail marketing products, these tools that you use online – you can set up as many as you want. You can set up as many three e-mail series as you want.

Another is a little bit of a scaling of pricing when you have so many contacts. When you start building your list, and you get into the hundreds and thousands, your price for e-mail product might go up, or your e-mail marketing tool may go up. But you can have 10 different landing pages, you can have 10 different lists, and you know you can have your lists segmented. All ultimately going to your premium offers.

That was a lot of information – I hope you took notes. I’ve got the show notes. Go through that, make sure you’ve got everything you need, get this thing going and it is going to change your business. If you’re not doing this, there’s a problem. I’m telling you right now. You are missing out. You are wearing yourself down.

On the next episode, I’m going to lay out exactly what you need in your e-mail to get them opened and to get clicks on your calls to action. Stay tuned. As always, I wish you much success.